concept
KUNSTHAL N
Visual Identity Redesign
Redesign of the visual identity for Kunsthal n, focused
on creating a more cohesive and flexible expression.
The project builds on the institution’s position between
the experimental and the accessible, translating this into
a visual system capable of accommodating changin
exhibitions and formats.
The identity works with a distinctive color palette and a typographic hierarchy that balances simplicity and impact.
The result is an expression that feels approachable, yet
holds a clear sense of integrity—adaptable without losing recognizability.
on creating a more cohesive and flexible expression.
The project builds on the institution’s position between
the experimental and the accessible, translating this into
a visual system capable of accommodating changin
exhibitions and formats.
The identity works with a distinctive color palette and a typographic hierarchy that balances simplicity and impact.
The result is an expression that feels approachable, yet
holds a clear sense of integrity—adaptable without losing recognizability.
concept
DET
KONGELIGE
TEATER
POSTER DESIGN
Poster series developed for a master’s degree project exploring how The Royal Danish Theatre could engage younger audiences through social and cultural events. Under the name Mellem Akterne (“Between the Acts”), the concept reimagines the theatre as a place for connection, discovery and shared experiences beyond the stage.
The visual identity builds on elements from the theatre’s existing logo, reinterpreting them into a symbol that reflects the social and inclusive nature of the programme while maintaining a clear connection to the parent brand.
PROJECT 03 :
In use
ANDERSSON’S AGENTUR
Visual identity
A clear and structured identity for Andersson’s Agentur, designed to bring precision and consistency to complex industrial communication.
Concept
RAMA
Visual Identity
A contemporary visual identity for RAMA repositions the institution as a cultural platform rather than a traditional music school. The identity is built around a minimal, geometric logo that creates a sense of rhythm and flow, supported by a restrained color palette and a flexible graphic system that reflects diversity, creativity, and artistic freedom.
In use
HERSLEV
BRYGHUS
for Herslev Bryghus
Redesign af visuel identitet for Kunsthal n med fokus på at skabe et system, der balancerer det institutionelle og det eksperimenterende.
Identiteten er bygget op omkring et stramt typografisk greb og en fleksibel farvepalette, der kan skifte karakter fra udstilling til udstilling uden at miste genkendelighed. Det visuelle udtryk arbejder med kontraster mellem det fine og det markante – i øjenhøjde, men med en tydelig holdning.
Resultatet er en identitet, der kan rumme variation og kompleksitet, samtidig med at den fremstår konsekvent og selvsikker.
About:
Magnus Andersson
Education:
Danmarks Medie- og Jornalistforbund
(Visuel kommunikation - Grafisk design)
2022-2025
Experience:
Graphic designer:
Herslev Bryghus
Intern at:
Flying Tiger Copenhagen
24/25
Freelance:
Flying Tiger Copenhagen
Anderssons Agentur
He is particularly interested in the space where concept and form meet — often exploring how subtle visual shifts can carry a sharp or unexpected message. His work tends to balance restraint with character, favouring solutions that feel considered rather than overdesigned.
Magnus has experience developing visual concepts, type design, and branding processes, with a focus on creating work that is both functional and distinctive. He approaches design as an iterative process, where details are refined over time to strengthen the overall idea.
Currently, he is interested in projects that challenge conventions and communicate with precision and intent.